“A highly readable, informative, and perceptive answer to a perennial question in the business world: how do companies renew themselves by attracting the best and brightest of young talent, from one generation to the next?” L. Ian MacDonald, editor of Policy magazine
“Generation Why is an excellent book with concrete lessons for leaders and managers. Moore’s conversational style and anecdotes from his experiences at McGill, Oxford, and IBM make the book enjoyable to read and summarize his research in an accessible way.” Policy Magazine
“In his study of young workers for this book, Moore conducted over 800 interviews with under-35 workers (and shirkers) in Canada, the U.S., Japan, and all over Europe, as well as over 750 C-suite executives. Previous to his academic career, Moore also spent 11 years working in high tech firms, so he has the advantage of being a capitalist believer and doer, not just a business critic, … .” ValueWalk