The Male Body as Advertisement: Masculinities in Hispanic Media

Contents: Juan Rey: Much more than Bodies – María del Mar Rubio-Hernández/Javier Lozano Delmar: Mythical Bodies: Masculine Archetypes of Classical Mythology in Advertising – María del Mar Ramírez Alvarado: Naked Bodies, Clothed Bodies: Images of the Representation of the Other in the Context of the American Continent – Manuel Garrido-Lora: Dominant (and Dominated) Bodies: The Corporal Representation of Masculine Domination in Advertising – María Victoria Carrillo Durán: Body and Beauty: The Cult of the Male Body in the Printed Press – Carlos Fanjul Peyró/Cristina González Oñate: Obsessed Bodies: Influence of Advertising Male Models on Bigorexia – Salomé Sola-Morales: Consumption Bodies: Cult and Virtual Representation of Male Identity in Chile – Luis Alfonso Guadarrama/Jannet S . Valero: Body of Desire: Homoerotic Representation in Mexican Cable Television – Juan Rey: Combat Bodies: The Male Body in the Republican Posters of the Spanish Civil War – Francisco Perales Bazo: Body and Dictatorship: Masculinity in Post-War Spanish Cinema as Expression of Francoism – Víctor Hernández-Santaolalla: Bodies to Vote: The Representation of the Political Candidate in the Election Campaigns – David Selva Ruiz: Body Ch-Ch-Ch-Ch-Changes: Body, Identity and Stardom in David Bowie – Lucía Caro Castaño: Translated Bodies: The Hyper-Ritualization in the Representation of the Male Body among Spanish Youth in Social Networking Sites – Víctor Hernández-Santaolalla: Different Bodies, Different Men.