The Business of Yoga: A Guide to Starting, Growing and Marketing Your Yoga Business
Published by: Jessica Kingsley Publishers
Imprint: Jessica Kingsley Publishers
Sales Date: 2022-11-21
Available: November 2022
128 Pages, 152.00 x 229.00 mm, 11 black and white images
Not Yet Published
Many yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy.
This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level.
This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.
1- First Steps & Enquiry Work
3- Your brand
4-Marketing & Promotion
9-Building Your Website
This book is a must-read for all yoga teachers looking to increase their confidence and skills in marketing and the business aspects of yoga teaching in an authentic way. Written by highly experienced and acclaimed teachers Katy Appleton and Natasha Moutran, the book offers a highly practical companion featuring many tips and tools to help you on your yoga teaching journey while staying true to the essence of yoga. Sian O'Neill, Editor of the Yoga Teaching Handbook and Yoga Student Handbook