Contents
Introduction
1. Bright New Dawn
2. Looking both ways. It's all about food. Isn't it?
3. What's in a name?
4. 'Magic'. Is the brand king?
5. Cogs and levers
6. Who is in the money?
7. The Rule of One Third
8. How to get your supplier to pay you
9. Contract caterers are the same as distributors
10. "Is everything OK"? And what is the cost?
11. What is it?
12. Complexity. Where will you hunt?
13. Question your motives
14. Managing a category
15. Compliant customers
16. When will you deliver?
17. Let the people rule
18. Appetite for apps
19. Your factory - right or wrong
20. Who decides?
21. If it's not this, it's that
22. There is no information
23. Consumer information? Trade information?
24. A happy medium
25. Experience and expectations
26. Lessons from the Covid pandemic
27. Another lesson from the Covid pandemic
28. Where is the future?
29. Should you give up?
30. And while you are lingering over your coffee