Mainstreaming Gays: Critical Convergences of Queer Media, Fan Cultures, and Commercial Television

"How did legacy TV morph into streaming and take queerness with it? Eve Ng brings intellectual force and clarity to a key change in queer media, redefining what 'mainstream' means and showing us how power, capital, and reinvention have long sparred-and danced-on the fields of queer culture."
  Lisa Henderson, Dean, Faculty of Media and Information Studies, Western University

"Mainstreaming Gays investigates the role that LGBTQ media professionals, television, and online content played at a pivotal moment in media convergence and the consolidation of multiplatform content delivery. Impeccably researched and accessibly written, Eve Ng's book offers a nuanced analysis of the central role LGBTQ media and marketing played during a vital period in media history."
  Katherine Sender, professor and director of Graduate Studies, Department of Communication, Cornell University

"Chronicled in these pages are a host of culturally significant portals for LGBTQ news and entertainment which, Ng convincingly argues, contributed to the mainstreaming of historically marginalized communities. With her rigorous investigation into the people who created and benefited from these sites, Ng shows how the distance between the margins and the center, fans and producers, amateurs and professionals, is much narrower than scholars typically assume. This is an essential book for scholars of queer media."
 
  Aymar Jean Christian, author of Open TV: Innovation Beyond Hollywood and the Rise of Web Television