BUSINESS & ECONOMICS / Public Relations
Showing results 1-16 of 19
Filter Results OPEN +
Speaking Out
The New Rules of Business Leadership Communication
Price:
CA$38.95
ISBN: 9781647124731
Pub Date: September 2024
A new lens for understanding how to navigate political and social issues in business leadership communicationsCorporate leaders are increasingly expected to issue statements on a range of complex and...
Promoting Monopoly
AT&T and the Politics of Public Relations, 1876-1941
Price:
CA$41.13
CA$68.55
ISBN: 9781433147340
Pub Date: June 2020
Imprint: Peter Lang, International Academic Publishers
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.
Canadian Public Finance
Explaining Budgetary Institutions and the Budget Process in Canada
Price:
CA$42.95
ISBN: 9781487594411
Pub Date: March 2019
Imprint: University of Toronto Press
In this timely contribution, Geneviève Tellier imparts a sense of transparency to the public purse, providing a comprehensive account of the budget process of the federal and provincial and territorial governments.
In the News, 3rd edition
The Practice of Media Relations in Canada
Price:
CA$43.99
ISBN: 9781772124118
Pub Date: March 2019
Imprint: University of Alberta Press
Third edition of the “go-to” textbook on media relations, demonstrating a proactive and planned approach.
Crisis Communication in Canada
Price:
CA$45.95
ISBN: 9781442609228
Pub Date: October 2017
Imprint: University of Toronto Press
Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice.
Tar Wars
Oil, Environment and Alberta's Image
Price:
CA$38.99
ISBN: 9781772121407
Pub Date: January 2017
Imprint: University of Alberta Press
Documentary filmmakers and PR professionals exemplify Alberta’s internationally escalating clash between environment and economy.
Branding Hoover's FBI
How the Boss's PR Men Sold the Bureau to America
Price:
CA$74.95
ISBN: 9780700623051
Pub Date: September 2016
A path-breaking assessment of former FBI Director J. Edgar Hoover's public relations initiatives.
Counting on Marilyn Waring: New Advances in Feminist Economics
Price:
CA$34.95
ISBN: 9781926452029
Pub Date: September 2014
Imprint: Demeter Press
This second edition, which includes an epilogue by Marilyn Waring, maps new advances in theories and practices in feminist economics and the valuation of women, care and nature since Marilyn Waring?s...
Public Relations
Price:
CA$36.95
ISBN: 9780806114576
Pub Date: July 2013
Imprint: University of Oklahoma Press
This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Are We On Yet?
Insider Secrets on How to be Interviewed (and other essential media skills)
Price:
CA$14.95
ISBN: 9780987831750
Pub Date: August 2012
Imprint: Linda Leith Publishing
It's one thing to land an interview, but what do you do when you get it? Most people spend hours preparing. They arrive in studio with pages and pages of handwritten notes. The younger ones arrive awash in iPods, iPads and laptops. Is that a good idea? No, actually, it's a terrible idea.
In the News, 2nd edition
The Practice of Media Relations in Canada
Price:
CA$21.99
ISBN: 9780888645296
Pub Date: July 2012
Imprint: University of Alberta Press
Carney explains current practices and proposes a plan with which to manage media relationships.
The Voice of Business
Hill & Knowlton and Postwar Public Relations
Price:
CA$57.95
ISBN: 9780807872390
Pub Date: September 2011
Imprint: University of North Carolina Press
In 1933, John W. Hill opened the New York office of what wouldbecome the most important public relations agency in history:Hill & Knowlton, Inc. By 1959, the combined sales of itsclients--which...
Industrial Organization, Trade, and Social Interaction
Essays in Honour of B. Curtis Eaton
Price:
CA$103.00
ISBN: 9780802097026
Pub Date: July 2010
Imprint: University of Toronto Press
Not only a collection of laudatory essays, Industrial Organization, Trade, and Social Interaction presents cutting edge research by leading scholars.
What Were They Thinking?
Crisis Communication: The Good, the Bad, and the Totally Clueless
Price:
CA$40.95
ISBN: 9780813543611
Pub Date: August 2008
Imprint: Rutgers University Press
In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public.
Thinker, Faker, Spinner, Spy
Corporate PR and the Assault on Democracy
Price:
CA$47.00
ISBN: 9780745324449
Pub Date: June 2007
Imprint: Pluto Press
Leading writers expose the scandalous world of corporate spin and its impact on media freedom, democracy and the health of our planet
Feeding the Media Beast
An Easy Recipe for Great Publicity
Price:
CA$29.95
ISBN: 9781557533975
Pub Date: May 2005
Imprint: Purdue University Press
Would you participate in a contest in which you do not know the rules? What if the success of your organization or your personal reputation were at stake? Don?t answer so quickly. Every day millions...
Speaking Out
The New Rules of Business Leadership Communication
CA$38.95
ISBN: 9781647124731
Pub Date: September 2024
Promoting Monopoly
AT&T and the Politics of Public Relations, 1876-1941
CA$41.13 CA$68.55
ISBN: 9781433147340
Pub Date: June 2020
Imprint: Peter Lang, International Academic Publishers
This book analyzes the development of public relations at AT&T, starting with a previously forgotten publicist, William A. Hovey, and including James D. Ellsworth and Arthur W. Page, who worked with other Bell executives to create a company where public relations permeated almost every aspect of work.
Canadian Public Finance
Explaining Budgetary Institutions and the Budget Process in Canada
CA$42.95
ISBN: 9781487594411
Pub Date: March 2019
Imprint: University of Toronto Press
In this timely contribution, Geneviève Tellier imparts a sense of transparency to the public purse, providing a comprehensive account of the budget process of the federal and provincial and territorial governments.
In the News, 3rd edition
The Practice of Media Relations in Canada
CA$43.99
ISBN: 9781772124118
Pub Date: March 2019
Imprint: University of Alberta Press
Crisis Communication in Canada
CA$45.95
ISBN: 9781442609228
Pub Date: October 2017
Imprint: University of Toronto Press
Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice.
Tar Wars
Oil, Environment and Alberta's Image
CA$38.99
ISBN: 9781772121407
Pub Date: January 2017
Imprint: University of Alberta Press
Branding Hoover's FBI
How the Boss's PR Men Sold the Bureau to America
CA$74.95
ISBN: 9780700623051
Pub Date: September 2016
Counting on Marilyn Waring: New Advances in Feminist Economics
CA$34.95
ISBN: 9781926452029
Pub Date: September 2014
Imprint: Demeter Press
Public Relations
CA$36.95
ISBN: 9780806114576
Pub Date: July 2013
Imprint: University of Oklahoma Press
Are We On Yet?
Insider Secrets on How to be Interviewed (and other essential media skills)
CA$14.95
ISBN: 9780987831750
Pub Date: August 2012
Imprint: Linda Leith Publishing
In the News, 2nd edition
The Practice of Media Relations in Canada
CA$21.99
ISBN: 9780888645296
Pub Date: July 2012
Imprint: University of Alberta Press
The Voice of Business
Hill & Knowlton and Postwar Public Relations
CA$57.95
ISBN: 9780807872390
Pub Date: September 2011
Imprint: University of North Carolina Press
Industrial Organization, Trade, and Social Interaction
Essays in Honour of B. Curtis Eaton
CA$103.00
ISBN: 9780802097026
Pub Date: July 2010
Imprint: University of Toronto Press
Not only a collection of laudatory essays, Industrial Organization, Trade, and Social Interaction presents cutting edge research by leading scholars.
What Were They Thinking?
Crisis Communication: The Good, the Bad, and the Totally Clueless
CA$40.95
ISBN: 9780813543611
Pub Date: August 2008
Imprint: Rutgers University Press
Thinker, Faker, Spinner, Spy
Corporate PR and the Assault on Democracy
CA$47.00
ISBN: 9780745324449
Pub Date: June 2007
Imprint: Pluto Press
Feeding the Media Beast
An Easy Recipe for Great Publicity
CA$29.95
ISBN: 9781557533975
Pub Date: May 2005
Imprint: Purdue University Press