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Shopper Behavior at the Point of Purchase
Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
Price:
CA$42.83
CA$85.65
ISBN: 9783631674949
Pub Date: 2016-04-20
Format: Hardcover
Shopper Behavior at the Point of Purchase
Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
Price:
CA$42.83 CA$85.65
ISBN: 9783631674949
Pub Date: 2016-04-20
Format: Hardcover